Escape from Freedom: Erich Fromm

Human nature is neither a biologically fixed and innate sum total of drives nor is it a lifeless shadow of cultural patterns to which it adapts itself smoothly; it is the product of human evolution, but it also has certain inherent mechanisms and laws. There are certain factors in man’s nature which are fixed and…More

How Brands Grow: Byron Sharp

1. Growth in market share comes by increasing popularity; that is, by gaining many more buyers (of all types), most of whom are light customers buying the brand only very occasionally. 2. Brands, even though they are usually slightly differentiated, mainly compete as if they are near lookalikes; though they vary in popularity (and hence…More