How Brands Grow: Byron Sharp

1. Growth in market share comes by increasing popularity; that is, by gaining many more buyers (of all types), most of whom are light customers buying the brand only very occasionally. 2. Brands, even though they are usually slightly differentiated, mainly compete as if they are near lookalikes; though they vary in popularity (and hence…More

Smarter Investing: Tim Hale

In a nutshell:– Invest in index funds– Use a platform like Vanguard (lowest fees I’ve found so far)– Pick an index you want to track e.g. FTSE (by national economic index), by sector (fashion, Tech, energy), by geography (Europe, US, emerging markets)– Choose the stocks and shares ISA– Decide how risky you want your portfolio…More

The Untethered Soul: Michael Singer

Summary A simple but profound insight into how to improve your inner life Favourite Lines The best way to free yourself from this incessant chatter [of your monkey mind] is to step back and view it objectively In fact, the only way to get your distance from this voice is to stop differentiating what it’s saying.…More

Psychology of Money: Morgan Housel

Morgan Housel uses short stories to show that “how you behave is more important than what you know” when it comes to financial success. The underappreciated soft skills of money are conveyed through short stories that help us make better financial decisions. Favourite Lines “History never repeats itself; man always does.” Your personal experiences with…More